3 Tips To DO Marketing Like Beyonce

Last week Beyonce made a subtle cryptic post on her IG. Enticing her Beyhive into thinking that she was in the process of dropping a hair care line. Beyonce is the perfect example of how online presence works. Her brand is so big that her one post goes viral. She doesn’t need to pay the blogs to post her brand they will do it on their own. She doesn’t need to do interviews because her online presence between her site and social media the publicity comes to her. Now that is what effective marketing is all about.
While most brands will never get to that level. We can at least learn some tips from Queen Bey that can help you improve your online presence. Here are 3 tips to do marketing like Beyonce.

Tip #1 Use Carousel Posting

It is the #1 thing that algorithm are
looking for . Think about even if someone was to skip your post they ain’t gonna seep skipping it 4, 5, 7 times with your pics
popping up forcing them to go through the post.

Tip #2 Relatable Content

Beyonce used hair. And the pics she
choose was one of a throwback in her momma salon getting her hair done and the other of a current one in a chair doing her hair. Most females go to the hair salon twice a month some go weekly. So of course they can relate to doing their hair or getting it done.

Tip #3 Engaging Content

Her ending post was one that was like a
personal note to her Beyhive. Leaving us engaged and wanting
more.

If you don’t learn nothing else about marketing think of Beyonce post she achieve 2 of the most important key points. She used social media effectively and she develop engaging content. What most people don’t seem to understand about their business is that it needs to create content that not only reaches their target audience but invites their target audience to interact with them. Once they have the interaction, they will be able to offer relevant services or products that are exactly what your customer is desiring.

This is the perfect example of the marketing strategy called the AIDA model. AIDA stands for Awareness, Interest, Desire, Action. This happens when you create an Awareness, that draws people’s Interest, that made us Desired a possible product or service. That make you create some type of Action without even using a caption.

She created relatively based content that told a story and gave us a journey back down memory lane. She connected with us through a common life experience. She master the science of AIDA. And showed us how to properly implant it with marketing your business. She created an awareness to be on the lookout for a product. She bonded with a relatable interest such as hair with her fans and created a desire for a product that we are not even 100% sure exist.

Now let’s recap what is our takeaway with this:

With all these information you may be wandering. Okay I got some pics to post to make a carousel but what else can I do to make it pop? I meant it’s not like you have the following and power of Beyonce to sell products and services to your customers so what else can you do

Have you thought about adding lyrics post with your carousel. It’s easy maybe you got like 2-4 pics of yourself maybe you took some selfies, maybe it’s a pic of your niece in your t-shirt brand, maybe its your neighbor whose nails you just finish doing? Add a lyric post in-between those to make you 3-4 post carousel slides instantly turn into 5-7. Showing your customers that you are relatable. Many social media influencers and entertainers and athletes does this. So why not you? We even decided to help you with it by creating Lyric content Packs. Get some of your favorite hip hop songs lyrics to post on our carols. Giving your target audience relatable content. Give them a reason that when they hear certain songs they think of your brand.